
Copywriting
Copywriting
Writing SEO-friendly articles, blog posts, listicles, and lifestyle copy relating to travel in Japan.
Client: Admano Inc. (digital media agency, Tokyo) for Best Experience Japan, a company that conducts private tours.
November 2024 - Present
Skills
Copywriting ∙ SEO Writing ∙ Content Production ∙ Content Strategy ∙ Research ∙ Google Technology
Articles: (20)
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Where To Go for a Sake Tour in Japan
Sake has been produced in Japan for over 2,000 years. Deeply intertwined with Japanese culture, rituals, and festivals, the drink is considered a cultural symbol of the country and is Japan’s national alcoholic beverage!
October 2025
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10 Winter Activities to Do in Japan
Spanning December to February, winter in Japan brings about festivals, skiing, and a bounty of seafood and seasonal cuisines, making it a fun and interesting time to visit–especially if it doesn’t snow where you live!
October 2025
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Elevated Gastronomy: 3 Fine Dining Experiences to Try in Tokyo
Sometimes it’s good—even necessary—to slow things down, to take the time to savor and enjoy the finer things in life. Fine dining provides a high-quality, immersive experience that goes beyond simply enjoying delicious food. The exceptional service and luxurious atmosphere of the surroundings also play their part in setting up the anticipation and arrival of your meal.
September 2025
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10 hotels in Tokyo to Make Your Trip A Breeze
Finding a place to stay while planning out your vacation can take quite a bit of effort, especially when considering where your hotel is situated, what’s nearby, and how easy it is to get around from there. If you’re looking for hotels in Tokyo that still have great access to the sights worth seeing, check out some of the following recommendations.
September 2025
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10 Kinds of Next-Level Sushi to Try in Japan
A longstanding staple of Japanese cuisine, sushi represents the connection between the nation’s people and the sea, and it is often considered one of the symbols of Japan’s identity.
September 2025
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5 Sake Bars You Should Visit on a Night Out in Tokyo
Sake bars are little hideaways that serve a wide variety of sake (also known as nihonshu) in Japan. While each establishment can look a bit different – from modern to more traditional settings – the types of sake served inside give each place a unique feeling.
September 2025
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How to Make a Reservation at Tokyo’s Fine Dining Restaurants: Tips for booking Michelin-Starred or High-Demand Spots
So you’re thinking about your next Tokyo food tour, and you’ve got your eye on a fancy-looking restaurant. They’ve got a delicious, melt-in-your-mouth Wagyu beef on the menu, some fresh seafood options, and a superb selection of wines to choose from… but how do you make that reservation?
September 2025
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Traditional Japanese Crafts to Try When Visiting Tokyo
Deeply rooted in the country’s rich history, handcrafted wares in Japan are often highly valued for their precision in design, craftsmanship, and the artists’ dedication to their craft. With a long tradition of handcrafted goods, Japan has hundreds of regional crafts – each unique to where the item harks from.
September 2025
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Experiencing Zen and the Art of Natural Landscapes: Understanding Japan’s View of Nature
The Japanese way of viewing nature is deeply rooted in the nation’s cultural, spiritual, and philosophical beliefs. The Japanese place heavy importance on harmony, respect for the elements, and a deep connection to the natural world, and this has birthed a whole aesthetic which can be seen clearly in any of the Japanese gardens that exist in countries all around the world.
August 2025
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Delicious Tokyo Dining: Great Food Without the Heavy Price
Japan is known all over the world for its rich cultural heritage, beautiful scenery, and fresh and delicious food. Together with the Japanese’s dedication to craft and profession, you can rest assured that their cuisine will be among the best you’ve ever tasted!
August 2025
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Love Oysters? Here’s Where to Enjoy Some of the Best in Japan!
Known for their distinctive taste and texture, oysters have been enjoyed worldwide for thousands of years and are still a popular delicacy today. But did you know that 40 of the 47 prefectures in Japan produce and cultivate oysters of their own?
August 2025
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Sake: How It’s Made, and Breweries in Tokyo
Sake is a traditional and beloved Japanese alcoholic beverage that plays an essential role in Japanese culture. With its delicate flavor and beautiful versatility, sake has garnered much love and popularity from connoisseurs all over the world!
July 2025
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Yakiniku: An Insider’s Guide to Japanese Barbecue
Yakiniku is one of the most popular dishes among the locals in Japan, and a stroll along any izakaya alley will attest to this fact! Let’s look at the different cuts of Japanese beef available, and how to best enjoy yakiniku – so you can add it to your list for your next trip!
June 2025
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A Tale of Two Grains: Japanese Whisky vs. Sake
Japan has many types of alcohol. While it is world-famous for sake, Japan’s whiskies have become increasingly popular around the world since the early 2000s, and today many of these whiskies are considered among the finest, most award-winning whiskies in the world!
June 2025
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5 Tokyo Japanese Tea Houses for a Sip of Tranquility
Tea is a way of life. The art of making, pouring, and serving tea has a deep cultural significance in Japan. Have a glimpse of the Japanese Way of Tea at some of the best tea houses in Tokyo!
May 2025
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Festivals and Events in Tokyo: June to December 2025
With its exciting blend of traditional Japanese culture and multi-cultural influences from all around the world, Tokyo has both Japanese festivals, as well as international events with a twist! Here are some of the best festivals and events that take place from June to December!
May 2025
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Festivals and Events in Tokyo: January to May 2025
With its exciting blend of futuristic skyscrapers and rich culture, Tokyo has endless choices for food, entertainment, and things to do in the city. Plan a 2025 Japan tour, and experience Tokyo’s well-known events, taking place from January to May!
May 2025
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5 Regional Ramens to Try in Tokyo
Every region in Japan has their own variation of ramen, usually featuring local, specialty ingredients, making each “regional ramen” an interesting reflection of that area’s flavor palate and preferences! Here’s 5 different kinds of ramen from all around the nation, and where to try each of them in Tokyo!
April 2025
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Love Sushi? Here are 10 Kinds to Try on Your Next Trip to Tokyo!
If you’re planning your next Tokyo food tour, and sushi’s on the menu, let’s first discover what this delightful cuisine is all about, and explore 10 different kinds of sushi you can try on your next trip to Japan!
April 2025
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The Colorful Izakaya Alleys of Japan
It will probably come as no surprise that different areas in Japan have their own local specialties. This is true even for their food. Every city in Japan is proud to serve up their finest regional delights, and one of the best ways to try these out is to head to that city’s nearest izakaya alley!
January 2025
Copywriting
Writing SEO-friendly columns, blog posts, listicles, and lifestyle copy for clients.
These are standalone projects that I have been working on recently!
Independent Projects
(2025 - Present)
Skills
Copywriting ∙ SEO Writing ∙ Content Production ∙ Content Strategy ∙ Research ∙ Google Technology
Projects: (1)
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Exploring Desserts from All Over the World at Parkway Parade
Copy written for Parkway Parade, a mall in Singapore, for their website.
February 2025
Copywriting
Writing columns, blog posts, and lifestyle copy for PlusPoint, a (now defunct) website for a large chain of shopping malls owned by the Frasers Property group in Singapore.
Writing samples from this project will be displayed as PDFs of the webpage.
Client: Spoon Creative (digital marketing agency, Singapore) for PlusPoint.
Year: 2016 — 2018
Skills
Copywriting ∙ Content Production ∙ Content Strategy ∙ Research ∙ Google Technology
Writing Samples: (5)
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Hidden Treasures at China Square Central
PlusPoint (Fraser CentrePoint Malls), April 2017
The most compelling and exciting features of this city are often in the little hidden gems – just waiting to be found and explored. Sometimes, the best discoveries happen when you look in places that you didn’t think to look! Tucked away in the heart of the CBD, China Square Central holds a wide array of fantastic finds, especially for hobbyists! Discover the secret wares of culture and lifestyle, and duck into cafés for exquisite dining experiences.
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Make Your Own Urban Herb Garden
PlusPoint (Fraser CentrePoint Malls), March 2017
Gardens bring a lot of lush greenery to homes and neighborhoods, but in Singapore’s busy urban landscape where space is a premium, personal gardens can be hard to come by. However, there’s something about having a plant in the house that brings a sense of serenity and peace, and makes your space feel brighter and homier.
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10 Tips for Luscious, Healthy Hair
PlusPoint (Fraser CentrePoint Malls), February 2017
Keeping up with the trends can be taxing on our hair. Frequent dyeing, bleaching, and hair treatments such as perming and re-bonding introduces a lot of chemicals into your hair. Here are some healthy hair tips to revitalise your hair and put some of that glow back into your lovely locks:
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15-Minute HIIT Workout You Should Do Daily
PlusPoint (Fraser CentrePoint Malls), January 2017
Don’t have the time to hit the gym daily or to go for a run? Check out this beginner-friendly, 15-minute HIIT routine that you can do at the park or even in the comfort of your home.
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Guilty Pleasures & Where to Find Them
PlusPoint (Fraser CentrePoint Malls), May 2017
There’s absolutely no reason required to indulge in good food, or to justify your cravings for guilty pleasures. From finger food to a main course, here are the crowd favourites.