Brand Copywriting
Client (Freelance):
Spoon Creative (digital marketing agency, Singapore) for PlusPoint.
Year: 2016 — 2018
Skills
Brand Copywriting ∙ Ghostwriting ∙ Content Production ∙ Content Strategy ∙ Research ∙ Google Technology
for
I wrote columns, blog posts, and lifestyle copy for PlusPoint, a (now defunct) website shared by a large chain of shopping malls owned by the Frasers Property group in Singapore. The copy features mall tenants like restaurants and retailers, and showcased a variety of products according to themes.
As these articles are no longer available online, writing samples from this project will be displayed as PDFs of the webpage.
Writing Samples:
(Showing 5 of 16 Articles)
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![China Square Central, a locale in Singapore]()
Hidden Treasures at China Square Central
PlusPoint (Fraser CentrePoint Malls), April 2017
The most compelling and exciting features of this city are often in the little hidden gems – just waiting to be found and explored. Sometimes, the best discoveries happen when you look in places that you didn’t think to look! Tucked away in the heart of the CBD, China Square Central holds a wide array of fantastic finds, especially for hobbyists! Discover the secret wares of culture and lifestyle, and duck into cafés for exquisite dining experiences.
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![Person with a wooden tray of herbs, an article about urban herb gardens]()
Make Your Own Urban Herb Garden
PlusPoint (Fraser CentrePoint Malls), March 2017
Gardens bring a lot of lush greenery to homes and neighborhoods, but in Singapore’s busy urban landscape where space is a premium, personal gardens can be hard to come by. However, there’s something about having a plant in the house that brings a sense of serenity and peace, and makes your space feel brighter and homier.
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![Woman with long hair and sunglasses making a peace sign, about an article for hair care]()
10 Tips for Luscious, Healthy Hair
PlusPoint (Fraser CentrePoint Malls), February 2017
Keeping up with the trends can be taxing on our hair. Frequent dyeing, bleaching, and hair treatments such as perming and re-bonding introduces a lot of chemicals into your hair. Here are some healthy hair tips to revitalise your hair and put some of that glow back into your lovely locks:
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![Person tying the laces on sneakers, an article about HIIT workouts]()
15-Minute HIIT Workout You Should Do Daily
PlusPoint (Fraser CentrePoint Malls), January 2017
Don’t have the time to hit the gym daily or to go for a run? Check out this beginner-friendly, 15-minute HIIT routine that you can do at the park or even in the comfort of your home.
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![Donuts stacked on a plate, an article about delicious food]()
Guilty Pleasures & Where to Find Them
PlusPoint (Fraser CentrePoint Malls), May 2017
There’s absolutely no reason required to indulge in good food, or to justify your cravings for guilty pleasures. From finger food to a main course, here are the crowd favourites.
