Copywriting & Commercial Content
Travel, tourism, retail, & lifestyle copy
Copywriting
I write clear, engaging copy for travel, tourism, retail, and lifestyle brands, from destination and hospitality direct-to-consumer (D2C) content to B2B reporting, newsletters and branded editorial. With experience with digital marketing agencies across Japan and Singapore, I combine editorial storytelling with a strong understanding of audiences, SEO and brand voice.
Here are some examples of my work:
Moodie Davitt Report: B2B Travel Retail · On-location reporting · July 2026
Moodie Davitt Report: B2B Travel Retail · On-location reporting · June 2026
![Best Experience Japan: Travel Copywriting
[Food & Drinks, Japan Travel, Arts & Culture] 2025](https://images.squarespace-cdn.com/content/v1/6614869e5e860a6dd7d43f1d/1791351592113-FZ6B05KN1C13Z2QKIZJD/unsplash-image-Dbx6-XZY6Dg.jpg)
Best Experience Japan: Travel Copywriting [Food & Drinks, Japan Travel, Arts & Culture] 2025
![Parkway Parade Mall, Singapore: Monthly Newsletters
[Brand Copywriting, Food & Drink, Retail, Products, Services] 2025 - Present](https://images.squarespace-cdn.com/content/v1/6614869e5e860a6dd7d43f1d/2d4382ab-f618-44dd-9ebb-e32a84edfd62/cover_desserts.jpg)
Parkway Parade Mall, Singapore: Monthly Newsletters [Brand Copywriting, Food & Drink, Retail, Products, Services] 2025 - Present
![Spoon Creative: Monthly Newsletters for Fraser Malls Singapore [Brand copywriting, services, restaurants, products] 2016-2018](https://images.squarespace-cdn.com/content/v1/6614869e5e860a6dd7d43f1d/1713138376765-7TBO01Y6KKQYU63MSUM5/Screenshot+2024-04-15+at+8.40.07+am.png)
Spoon Creative: Monthly Newsletters for Fraser Malls Singapore [Brand copywriting, services, restaurants, products] 2016-2018